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Privacy Policy
Central & Western CT

Privacy Policy

CertainTeed ShingleMaster PROA+ BBB RatingLicensed & InsuredCT HIC #0633301Serving CT Since 2006

Privacy Policy for American Quality Roofing And Siding

American Quality Roofing and Siding Last Updated: May 1, 2026

1. Introduction

American Quality Roofing and Siding ("Company," "we," "us," or "our") respects the privacy of our clients and website visitors. This Privacy Policy explains how we collect, use, share, and protect your information when you visit https://americanqualityroofingandsiding.com/ (the "Site") or contact us about our services.

By using our Site, you agree to the practices described in this Privacy Policy. If you do not agree, please stop using the Site.

2. Information We Collect

We collect information in two ways.

A. Information You Provide Directly

When you submit a form, request a free estimate, or contact us by phone, email, or text, you may provide:

  • Name
  • Email address
  • Phone number
  • Property address
  • Details about your roofing, siding, or exterior project
  • Any other information you choose to share with us

B. Information Collected Automatically

When you visit the Site, we may collect certain technical and usage information automatically, including:

  • IP address
  • Browser type and version
  • Device type (desktop, tablet, mobile)
  • Operating system
  • Pages visited and time spent on each page
  • Date and time of your visit
  • Referring website or traffic source
  • Geographic location (city/region level, based on IP address)

This information is collected through cookies, pixels, and similar tracking technologies. It is used to understand how visitors use the Site, improve performance, and support our marketing efforts.

3. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies. Cookies are small text files stored on your device by your browser when you visit a website. We use them to:

  • Understand how visitors navigate and use the Site
  • Measure the effectiveness of our marketing
  • Improve the Site's functionality and user experience

Types of cookies we may use:

  • Essential cookies: Required for the Site to function properly. These cannot be disabled without affecting basic Site functionality.
  • Analytics cookies: Used to collect information about how visitors use the Site. We use Google Analytics for this purpose (see Section 4 below).
  • Marketing cookies: Used to track visits across websites to serve relevant advertising.

You can disable or delete cookies through your browser settings at any time. Please note that disabling cookies may affect how certain features of the Site work.

4. Google Analytics

This Site uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies to collect information about how visitors use the Site, including pages visited, time spent on the Site, and traffic sources. This data helps us understand and improve the Site.

The information collected by Google Analytics is transmitted to and stored by Google on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where third parties process the information on Google's behalf.

We do not send personally identifiable information to Google Analytics. Google Analytics collects information in a way that does not directly identify individuals.

You can opt out of Google Analytics data collection by installing the Google Analytics opt-out browser add-on, available at tools.google.com/dlpage/gaoptout. For more information on how Google collects and processes data, visit google.com/policies/privacy/partners.

5. How We Use Your Information

We use the information we collect to:

  • Respond to inquiries and provide free estimates
  • Schedule appointments and communicate about your project
  • Follow up on requests and keep you informed about project status
  • Improve our services, website, and overall customer experience
  • Send service-related communications and, where permitted, updates about our offerings
  • Analyze Site traffic and user behavior to improve performance and content
  • Support our marketing and advertising efforts
  • Detect, prevent, and address technical issues or security concerns
  • Comply with applicable laws and legal obligations

6. Text Messaging (SMS) Communications

If you provide a mobile phone number through our Site or contact forms, we may use it to send appointment reminders, estimate follow-ups, project updates, and other service-related messages.

By providing your mobile number, you consent to receive text messages related to your inquiry or project. Consent to receive text messages is not required to request services or receive a free estimate.

To opt out of text messages at any time, reply STOP to any message you receive from us. You may also contact us directly at (203) 470-0974 to request removal.

Message and data rates may apply. Message frequency will vary based on your project and our communication with you. We do not share your mobile number or SMS consent with third parties for their own marketing purposes.

7. Sharing and Disclosure of Information

We do not sell, trade, or rent your personal information. Information may be shared only in the following circumstances:

  • Service Providers: With trusted vendors such as website hosting providers, email platforms, CRM tools, or scheduling software who are contractually required to protect your data and use it only on our behalf.
  • Analytics and Advertising Partners: With third-party analytics providers such as Google Analytics, as described in Section 4.
  • Legal Requirements: When required by law, regulation, court order, or valid government or legal request.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, which will be required to honor this Privacy Policy.
  • Protection of Rights: When we believe disclosure is necessary to protect the rights, property, or safety of American Quality Roofing and Siding, our clients, or others.

8. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, to provide services, and to comply with our legal obligations. When your information is no longer needed, we take reasonable steps to securely delete or de-identify it.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, alteration, disclosure, or destruction. Our Site uses SSL encryption to protect data transmitted between your browser and our servers.

However, no method of transmission over the internet or electronic storage is completely secure. While we work to protect your data, we cannot guarantee absolute security. If you have reason to believe your information has been compromised, please contact us immediately.

10. Third-Party Links

Our Site may include links to third-party websites such as product manufacturers, financing partners, review platforms, or industry resources. We do not control those sites and are not responsible for their content, privacy practices, or policies. We encourage you to review the privacy policy of any third-party site before providing your personal information. Your interaction with those sites is governed by their own policies, not ours.

11. Social Media

Our Site may include links to our social media profiles on platforms such as Facebook, Instagram, and Google. If you interact with us through social media, those platforms collect and process information about you according to their own privacy policies. We do not control how those platforms use your data.

12. Children's Privacy

Our services are intended for adults 18 years of age or older. We do not knowingly collect personal information from children under the age of 13. If you believe we have inadvertently collected information from a child, please contact us through our website and we will promptly remove it.

13. Your Rights and Choices

You have the right to:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Ask us to correct inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information, subject to any legal obligations we may have to retain it.
  • Opt out of SMS: Reply STOP to any text message from us, or contact us directly.
  • Opt out of marketing emails: Follow the unsubscribe instructions included in any marketing email we send.
  • Opt out of Google Analytics: Use the browser add-on at tools.google.com/dlpage/gaoptout.
  • Cookie preferences: Adjust your browser settings to disable or delete cookies at any time.

To exercise any of these rights, contact us using the information in Section 15.

14. Do Not Track

Some browsers transmit "Do Not Track" signals to websites. Because no uniform standard for responding to these signals currently exists, our Site does not currently respond to Do Not Track requests. If a standard is established, we will revisit this practice.

15. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or applicable law. Any updates will be posted on this page with a new "Last Updated" date. Continued use of the Site after updates constitutes your acceptance of the revised policy. We encourage you to review this page periodically.

16. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please reach out directly.

Ready for a Straight Answer About Your Roof?

Call (203) 470-0974 or request a free on-site estimate. Serving Central and Western Connecticut.